Tuesday, 22 October 2013

Unit 26 assignment 2: notes from mpaa documentary

"Film makers Work hard then get told they cant release the film as it is an NC-17."- Kirby Dick

-Studios will not release films if the ratings are too high- Kimberly Pierce 'boys don't cry' NC-17, said "the studio wont release it".

- Matt Stone- 'Orgazmo' received(independent) had no notes, 'south park' (paramount) Matt Stone quote is "cut this, this ... treatment was completely different experience".

- Disadvantage- studios have more money get better treatment, independent are opposite.

- Kevin Smith quote about mpaa-"if you choose not to accept the rating, you cant market it".




-"MPAA- only system that doesn't disclose who the people are that rate it " Kirby dick



-MPAA have an ideology- set of ideas- theme running that they have a conservative ideology, dont like things that are uncomfortable.


Kirby Dick found out that - Jamie babbit: made a film about gay camps to try and "mend" them - she is recived an NC-17 which was devasting for her as she wanted young people to see it

-gay films with sex scenes got a higher rating

-Joan Graves personally hires all raters and is the only board member that is known by the pubic - Kirby Dick

-MPAA are liars, they said the raters have children ages 5-17 but that's not true as one of the raters had children aged 22 and 25.

-MPAA have some sort of scale but there is nothing to prove this to the makers of the films

-rating system is biased as there were no homosexual parents

-violent scenes are accepted but unusual forms of sex seem to be a big problem to the ratings board.

-Europe are more open to sex scenes than violent scenes so its complete opposite so it shows how different countries vary

-4 times as many films got an NC-17 for sex than violence.

-mpaa defend violence in their films strongly

-Raters bowing to pressure

-"you can't rate reality and if you can't deal with it don't send people to war"

-MPAA have a powerful hold over the culture

-film makers think the MPAA hold grudges from their previous films.

- can appeal your rating but can't use other films to defend yourself

-raters were quite old, and one didn't have any children when they were said to be parents

- MPAA have rules that they brake themselves

-they are very powerful, they can't be touched, like a big secret

-2 members of the clergy(associated with the church) on the board

-Kirby would struggle getting his film into a cinema as the appeals board had members of the theatre chain on it.

-all the people on the appeal board were men

unit 26: Guidance notes and structure for assignment 3

Please use the layout below to help you structure your assignment. use the bold headings to write under;  The information under the bold subheadings is what you need to find out.




NAME OF YOUR FILM, PICTURES, TRAILER LINKS, POSTER LINKS

Identify who the target audience is for your film (age, gender, psychographics, genre, plot)



marketing and success

Link to examples of trailers, posters, websites, : pull out examples from each of these things that target the psychographics label, in your opinion were these trailers posters and websites effective in marketing twilight. why do you think this? why do you think the films producers used these marketing techniques

Link to/screen shot examples of competitions, merchandise, soundtracks, tie ins with products

in your opinion were these things  effective in marketing twilight. why do you think this?why do you think the films producers used these marketing techniques

how successful was the marketing of this film? (find sales figures, opening weekend figures, news stories about all night queues)


comparison

Compare the marketing campaign of this film, to another film
list the marketing they used (trailers, posters, com,petitions, press junkets etc)

have they used similar techniques, why?

was this campaign successful?



 audience reactions;

reviews 

from imdb/total film/empire etc

audience responses

Identify who the target audience is for your film
on forums or youtube about how much they liked disliked the film, find artilces on the internet or in magazines about the fans of the film

 audience theory

fandom

explain what things fans have made, or how they have shown they are a fan of this film,

explain why fans like these films

do some research into the power of fans on the internet and summarise what people have said about the power that fans have when studios make films

some links to get you going

http://www.theguardian.com/film/2012/jul/05/how-cinema-audiences-became-movie-makers
http://www.filmreference.com/encyclopedia/Criticism-Ideology/Fans-and-Fandom-FANDOM-AS-A-SOCIAL-ACTIVITY.html

http://archives.theonering.net/perl/newsview/8/1003325519





Tuesday, 15 October 2013

PSYCHOGRAPHICS GRID

https://docs.google.com/file/d/0BzjVcOxZw3pITkt3SGJKSW5ka2s/edit?usp=sharing

Sunday, 13 October 2013

Wednesday, 9 October 2013

Unit 26 Assignment 2 LESSON ACTIVITY

On a post on your blog can you research and answer the following.



What is the MPAA?
Name the 6 studio's that are members of the mpaa?
What are the American film ratings?
What do each of the ratings mean?
Find an example of a film for each American rating and explain in 2 or 3 sentences, why it was given this rating (the sister website for the MPAA http://www.filmratings.com/ will help you search for a film and find out why it was rated) and why you think this was a good rating for the film?
Using the MPAA website
http://www.mpaa.org/about
http://www.mpaa.org/ratings


 Copy and paste three pieces of information that explain why they put ratings on films.

Tuesday, 8 October 2013

UNIT 26 A2 example article

This was created on google drive by clicking create by using textbooks and inserting images from google.
You can also use word, or any other software as long as you upload the link so I can mark it.

Thursday, 3 October 2013

auteur presentation

Remember to link your presentation and script to blogger. You can upload your presentation and word document to google drive and then embed on your blogger. Remember to label your posts Unit 26 assignment 1