unit 26: Guidance notes and structure for assignment 3

Please use the layout below to help you structure your assignment. use the bold headings to write under;  The information under the bold subheadings is what you need to find out.




NAME OF YOUR FILM, PICTURES, TRAILER LINKS, POSTER LINKS

Identify who the target audience is for your film (age, gender, psychographics, genre, plot)



marketing and success

Link to examples of trailers, posters, websites, : pull out examples from each of these things that target the psychographics label, in your opinion were these trailers posters and websites effective in marketing twilight. why do you think this? why do you think the films producers used these marketing techniques

Link to/screen shot examples of competitions, merchandise, soundtracks, tie ins with products

in your opinion were these things  effective in marketing twilight. why do you think this?why do you think the films producers used these marketing techniques

how successful was the marketing of this film? (find sales figures, opening weekend figures, news stories about all night queues)


comparison

Compare the marketing campaign of this film, to another film
list the marketing they used (trailers, posters, com,petitions, press junkets etc)

have they used similar techniques, why?

was this campaign successful?



 audience reactions;

reviews 

from imdb/total film/empire etc

audience responses

Identify who the target audience is for your film
on forums or youtube about how much they liked disliked the film, find artilces on the internet or in magazines about the fans of the film

 audience theory

fandom

explain what things fans have made, or how they have shown they are a fan of this film,

explain why fans like these films

do some research into the power of fans on the internet and summarise what people have said about the power that fans have when studios make films

some links to get you going

http://www.theguardian.com/film/2012/jul/05/how-cinema-audiences-became-movie-makers
http://www.filmreference.com/encyclopedia/Criticism-Ideology/Fans-and-Fandom-FANDOM-AS-A-SOCIAL-ACTIVITY.html

http://archives.theonering.net/perl/newsview/8/1003325519